It’s just an odd term — influencer. No one REALLY wants to be influenced, we want to think we have our own minds, don’t we? And from a PR perspective, I am thinking the term should die due to its unpleasant connection to the “Russian influence on the United States 2016 election” for that alone, I shun the term as bad PR. I like the terms custodian, conservator, guardian, and keeper. Mr. Tim Denning, you are the keeper of authenticity. Thanks man.